There are four principles to effective marketing strategy
By Brian Tracy There are four principles to effective marketing strategy. Each of these principles must be thought through carefully and then continually revisited as the business grows and changes. Any changes in any one of these areas can have an enormous impact on the sales of profitability of the business. Principle One: Specialisation You must decide exactly which area of your product or service market you are going to specialise in. You cannot be all things to all customers. Too many businesses make the mistake of trying to offer too many products or services to too many types of customers at too many prices in too many ways. This is not the way to wealth. Principle Two: Differentiation This is perhaps the most important strategic marketing principle of all. All business success requires a differentiation of some kind. All business success requires that you be both different from and better than your competitors in some clear, distinct way.