DYNAMIC YOUTH CENTER IN CONJUNCTION WITH PEAK PATHWAY MAGAZINE
This will be coming live today @ RCCG Powerseat Sanctuary , Iju Ishaja, Lagos. Time : 3-4pm
Posts
Learning to be awesome at anything you do, including being a leader | Tasha Eurich
Happy Sunday www.facebook.com/peakpathwaymagazine Can we learn to lead, or is leadership something we're born with? In this thought-provoking talk, Tasha Eurich shares a prescription to be not just awesome at leadership, but anything else you want to improve. With a contagious passion and energy, Tasha Eurich pairs her scientific savvy in human behavior with a practical approach to solving business challenges. Her life's work is to help companies succeed by making their leaders awesome. In 2013, Tasha released her first book "Bankable Leadership: Happy People, Bottom Line Results and the Power to Deliver Both." It debuted at #8 on the New York Times best-seller list and was named a Top 10 Small Business book by Small Business Trends in 2013.
The Four Levels of Customer Satisfaction
By Brian Tracy If sales are the engine that drives your business, then customer satisfaction is the fuel. Your ability to satisfy your customers is the critical determinant of your success in driving sales and growing your business. There are four levels of customer satisfaction, all based on the degree to which you meet customer expectations. The higher the level you achieve, the more you will build customer loyalty and the greater will be your success. Meet Customer Expectations The minimum requirement to simply stay in business—to survive—is to meet the expectations of your customers. At this level, your customers have no complaints. They are satisfied for the moment. But they are not loyal. If a competitor demonstrates that it can and will do more than merely meet their expectations, your customer will very quickly become ex-customers. Moreover, if you fail to meet their expectations, perhaps only one time, they will leave and find someone else who will. It can be instructi...
POWER OF LOGO
It is often said that “a picture is worth a thousand words,” and this statement also rings true when it comes to corporate logos. Who among us doesn’t recognise Apple, Nike, Coca-Cola, or McDonald’s from just their logo? In their truest sense, corporate logos are a type of shorthand, allowing consumers to instantly recognise the company and its product. However, logos do not act alone but are part of a company’s visual brand identity program which includes the logo, the design, the colors used and the marketing message. As an example, consider the company that, in my own opinion, is the most widely known company brand in the world: Coca Cola. From its inception more than 120 years ago, the Coca-Cola logo has used the stylistic handwriting of Frank Robinson – no relation to the author – as part of the logo. The wavy red letter writing over a silver background is instantly recognizable whether it is on a can of soda or the cardboard packaging. ...
The 7 secrets of the greatest speakers in history | Richard Greene
Happy Sunday to you All. "Never give a “Speech”, says Richard Greene. In this masterful talk, he explains how the great speakers in history use 7 secrets and how we can all become a great speaker by following these secrets and by not just giving a "speech" but rather creating "conversations" from the heart. Richard has dedicated himself to creating new paradigms in Public Speaking, Politics, and even our understanding of God Called "The Master of Charisma" by The Sunday Times, Richard quit his law practice to coach Presidents, Prime Ministers, Senators, Governors, CEOs, Royalty and celebrities in 44 countries. Chief Judge on TLC's "The Messengers", Author, "Words That Shook The World: 100 Years of Unforgettable Speeches and Events". Richard Studied Political Science in The US and UK, ran for Congress in 1992, advises countless political leaders, hosted "Hollywood CLOUT", a live "Hollywood Meets Politi...
PMS (Practical Marketing and Selling)
I am sure you will all agree with me that in recent years the need for marketers has greatly Increased; virtually every organization in Nigeria now requests for 90% of the services of the workforce to work as a marketer or sales persons, and the remaining 10% to share the administrative and managerial work. It is therefore obvious that the majority if available jobs is in marketing and the 90% of Nigerians in the labour market have no choice than to go for those jobs whether they have marketing experience or not. That is why we find engineers, pharmacists, geologists, accountants, economists, microbiologists, bio-chemists and many more in the marketing department selling company products-- doing the duties of marketers. Certainly this will have negative effect on the company’s sales, productivity, brand image, customer satisfaction and loyalty and company's growth in general.