3 Ways to Grow Your Business in a Slow Economy

-
1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it’s easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.
2. Get More Bang from Your (Marketing) Buck. If you’re aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.
3. Good Publicity on the Cheap. The strikeout and launch your own PR agency in the interest of your existing business. Combine the loyalty of your customers with a little marketing savvy-ness and put together an e-newsletter. Offer tips, inside industry information and additional tools to your loyal customer base. Give your readers the opportunity to forward your literary calling card to friends. It only takes a handful of email addresses and a creative copywriter, which your business already might have. Don’t think it will work? You’re reading one. Point taken?
SOURCE:success.com

Comments

Post a Comment

Popular posts from this blog

Top 7 Ways To Hold On To Your Dreams

-
By:   Deborah Brown Have you given up on your dreams? Would you like to get them back? Many of us give up on our dreams. Often our dreams slip away without our even realizing it. Our dreams are who we are. They give us an incentive to get out of bed everyday. They are the reason we were born, and our destiny to fulfill while we are here. They are within your grasp. And yes, they can come true. It's up to you to decide if they will. What can you do if you've given up on your dreams? Follow these easy steps: Remember you are worth it. You deserve to live your dreams. Recognizing this is the hardest and most necessary step. Most of us think that only other people get to live their dreams. Only other people are lucky enough, not us. We think we don't deserve it but the only thing these thoughts do is keep us from moving forward. Remember that your dreams are important. Once you know how important living your dreams is to your health and mental well being, then yo
Read more »---->

5 Secrets to Achieving and Maintaining Work-Life Balance

-
Image
1. Be open about your needs.   I believe that the first thing people need to do is identify what truly matters to them and communicate it. Don’t hide it and don’t expect others to guess what makes you feel balanced and fulfilled. Do you need to leave work at 5 p.m. so you can have dinner with your family? Do you need to step away at 12 p.m. to attend a yoga class? Whatever your sweet spot is you need to find it and be transparent about it. Employees need to have an open dialogue with their managers and managers need to understand what works and what is possible. Different jobs require different approaches, but everyone can benefit from having an open and honest conversation about what balance means. 2. Respect boundaries.   You cannot achieve your balance if you don’t respect the boundaries you have put in place. It will be hard in the beginning but you need to stick with it so you develop a routine and drive a culture and lifestyle of predictability. You will find that there is
Read more »---->