3 Ways to Make a Good Presentation Great
Good presentations are uncommon, but great presentations are rare as basilisk teeth. That's because, when it comes to presentations, the jump from good to great is larger than the jump from bad to good. Here's why:
1. Emotional impact
Good presentations are memorable. They
contain graphics, images, and facts in such a way that they're easy to
remember. A week later, your audience can remember much of what you
said.
Great presentations are motivating. They
bring the audience members to the point where they make a buying
decision: either a final decision ("We want this product now!") or an
interim one ("Let's bring this idea to the CEO").
2. Information
Good presentations contain valid information.
Each piece of data is thoroughly fact-checked, accurate, and never
misleading. Good presentations provide honest data in an honest way.
Great presentations contain minimal information.
Any information that's not 100 percent relevant is stripped away,
including information noise such as fancy slide work. What's left is
only that information that drives toward a decision.
3. Storytelling
Good presentations include stories. Unlike facts, stories
speak to the heart, and every good presentation uses stories to
illustrate points and to help people make an emotional connection to the
message.
Great presentations are stories.
Rather than containing stories, great presentations take the audience
through an emotional journey that creates a reason to decide right here,
right nowSOURCE: www.inc.com
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