5 Tips on How to Promote Your Business

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1. Be Visible

The more involved you are in the community, the greater the opportunity you have to promote your business. Sponsor local charitable events, volunteer your services to a nonprofit or offer up your store space for a school event. All of these approaches are low-cost in nature, position your business in a positive light and result in free publicity. You’ll also be introducing new people to your company, as well as demonstrating to existing customers that you are a good corporate citizen.

2. Be Social

Participating in social media is a cost-effective way to get your product in front of potential customers. Use venues like Facebook, LinkedIn and Twitter to promote your company. Update accounts regularly to showcase new products, sales and company news. Post video clips of product demonstrations, develop an interactive blog and create contests designed to bring people in your door.

3. Network

Small businesses can greatly enhance promotional efforts by participating in business networking. Join a chamber of commerce, Rotary club or industry group and attend their events. Most of these organizations focus on helping small businesses promote their products and services to one another. Bring plenty of business cards, interact with as many people as you can and start building relationships with potential customers to develop into long-term business prospects.

4. Exhibit

Trade shows and business expos are good places to showcase your company and promote your business. Contact convention organizers and event planning agencies in your area and learn about business exhibition opportunities. Many events are geared toward the small business owner and are reasonably priced.

5. Use Traditional Venues

Even with creative promotional efforts, it is still important to promote your business through traditional mediums. Create a marketing and advertising campaign that is within your budget and carefully target the demographics you want to reach. Build an interactive website, update it regularly and develop at least one professional, high-quality promotional marketing piece, such as a flier or brochure. Place print ads in publications that reach your audience and develop a customer contact list for conducting direct mail and email marketing campaigns


 SOURCE:smallbusiness.chron.com

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