Four Steps To Increase Growth Within Your Organisation
1. Embrace Customer-Centrality
Creating a growth-ready organization means reinventing the entire company, brand, or team, starting with the customer experience and working backwards. The research identifies customer-centrality as a key differentiator of “Growth Driver” companies, with 74% having a structure built around their customer experiences, while 81% have customer-centered leadership at the highest level.
Creating a growth-ready organization means reinventing the entire company, brand, or team, starting with the customer experience and working backwards. The research identifies customer-centrality as a key differentiator of “Growth Driver” companies, with 74% having a structure built around their customer experiences, while 81% have customer-centered leadership at the highest level.
2. Futureproof Yourself
In the face of the relentless demands of our always-on, technology-driven lives, it is all too easy for marketers dedicated to growing their businesses to neglect their personal development and that of their teams. Talent is at the heart of “Growth Driver” businesses, and 65% of successful fast-growing businesses believe that the talent and effectiveness of their employees are the most important factor for growth. In order to thrive, marketers must dedicate enough energy to developing the skills of themselves and their teams. Almost half of business leaders at high-growth companies dedicate at least two or more days per month to personal learning, training, and capability development.
In the face of the relentless demands of our always-on, technology-driven lives, it is all too easy for marketers dedicated to growing their businesses to neglect their personal development and that of their teams. Talent is at the heart of “Growth Driver” businesses, and 65% of successful fast-growing businesses believe that the talent and effectiveness of their employees are the most important factor for growth. In order to thrive, marketers must dedicate enough energy to developing the skills of themselves and their teams. Almost half of business leaders at high-growth companies dedicate at least two or more days per month to personal learning, training, and capability development.
3. Spearhead Collaboration, Creativity, And Curiosity
CMOs are no longer assessed simply on the brilliance of their marketing campaigns but on their ability to innovate and collaborate to drive sustainable growth. In an era of intense disruption, marketers need not only to be comfortable working across disciplines but also collaborating with external specialists, creative and entrepreneurial upstarts.
CMOs are no longer assessed simply on the brilliance of their marketing campaigns but on their ability to innovate and collaborate to drive sustainable growth. In an era of intense disruption, marketers need not only to be comfortable working across disciplines but also collaborating with external specialists, creative and entrepreneurial upstarts.
4. Inspire Change
Growth is a state of mind, and leading companies are setting out a purpose for growth that ignites the energy and imagination of their people, their customers, and their consumers.
Growth is a state of mind, and leading companies are setting out a purpose for growth that ignites the energy and imagination of their people, their customers, and their consumers.
Our research confirms that achieving growth in the midst of fundamental economic challenges and in the face of unprecedented digital transformation relies on companies’ ability to change. And it shows that the appetite for that change is there—69% of respondents are confident about their company being able to change to meet growth goals.
SOURCE:cmo.com
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