3 Ways to Help Make Your Social Advertisement Strategy More Effective

 

1. Narrow your target audience, and refine your content to match.

When people browse the web, they're looking for content that's relevant to their interests, regardless of whether it's a paid advertisement. Readers will spend more time looking at a native ad than a typical banner ad, and choosing a smaller audience that's interested is better than a larger audience that couldn't care less.

When it comes to your ad's content, focus on specific calls to action or ways in which your target audience could benefit from your service. Choose words that are relevant to your brand in order to enhance a consumer's association between particular services and your company.

2. Edit your ad's structure.

According to data by digital advertising AdEspresso by Hootsuite, which analyzed 752,626 ads in their Facebook ad examples gallery, between 2015 and 2018, the average number of words used in the main text of a Facebook ad increased from 14 to 19, while other sections of an ad remained the same or even became shorter. That's not a coincidence. The structure of an ad itself is vital to its overall marketing strategy.

Break up your text to make room for the reader to breathe and spend more time absorbing the content. Don't be afraid to use emojis to vary the appearance of the ad as well. It's all about capturing and keeping the attention of your potential audience.

3. Choose your colors wisely.

I've seen far too many companies that undervalue the importance of visual media. Part of this, of course, has to do with a small business's limited budget and staff, but distinctive graphics can have a huge impact on ads. Not only does Facebook tend to prefer ads with graphics, but eye-catching ads can be more effective.

Craft ads that pop by using images with bright colors such as red or yellow. These eye-catching tactics will help get readers to truly notice your ad and can make them more likely to engage with it.

I've seen firsthand how social media advertising done right can be a huge boon to a company. By striving to create engaging, specific and distinct advertisements, it really is possible for any business to spend advertising dollars on social media and see real returns on its investment.

SOURCE:americanexpress.com