BRAND BUILDING

Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived. Brand building is the process of generating awareness and promotion of the services of a company through direct advertising campaigns or through sponsorship. Brand building strategies bring consumers closer to the brand and provide value for them so that they can know, feel and experience the brand. There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation, and logo. Brand building can also be achieved via social media. Social media has a huge impact on branding as it encourages the user to share stories and details with others. But, be aware that social media communication messages need to be completely different from advertising to encourage the consumer to share. 10 Steps to Building Your Personal Brand on Social Media 1. Fully Update Your Social Media Accounts. 2. Make Posting Easy with Apps. 3. Share Content On a Regular Basis. 4. Create and Curate Engaging Content. 5. Import Your Contacts. 6. Keep it Positive. 7. Find and Join Groups. 8. Keep Your Brand Voice, Image and Tone Consistent. 9. Keep Your Brand Voice, Image and Tone Consistent 10. Study Influencers Here are four steps to building a successful brand: -Define how you want to be perceived. When your customers have finished using your product or service, how do you want them to describe their experience? -Organize your business based on this promise. -Communicate your promise. -Be consistent By:Oluwapelumi Atanseiye @pearlumie_ cc: google